HubSpot is one of the industry’s most widely used tools to support businesses and organizations in their inbound activities related to marketing, sales, and customer service. It has products that are considered to be essential in the expansion of business, customer interaction, and management. However, for every company to incorporate HubSpot, there is something they take into consideration, which is the pricing model of this tool. Currently, HubSpot is offered in several categories for the different services and the size of the company. The following article gives the reader adequate information on HubSpot pricing and some features of the plans that it offers.
Understanding HubSpot’s Pricing Structure
HubSpot provides you with a variety of applications that are logically divided into several categories referred to as “Hubs”, each of which corresponds to a definite sphere of a company’s activity. These hubs are the Marketing Hub, Sales Hub, Service Hub, Content Management System or CMS Hub, and Operations Hub. HubSpot’s pricing is structured around these hubs, with each hub offering multiple tiers of service: There are four licenses which are Free, Starter, Professional, and Enterprise. The solution can be acquired in the form of one or many hubs, depending on the needs of the business calling for the products of the organization.
HubSpot Free Tools
Below are a number of the free tools that you can get from HubSpot if you are new to inbound marketing, just starting up your business, or even a small business. The tools include the basic functionalities of CRM, Email Marketing, Forms, and Landing Pages. There is still a lack of complete features within the free versions, however, these tools offer a good starting platform for businesses to start developing their marketing and selling strategies.
HubSpot Starter Plans
The Starter plans are up from HubSpot’s free suite of tools. Originally, these plans were aimed at those entrepreneurs and companies that require the usage of this tool for their work but have more complex capabilities than those offered by the free versions.
For instance, the features present for the Marketing Hub Starter plan are email marketing, forms, ad management, and enhanced reporting. Sales Hub Starter plan provides email tracking, meeting scheduling, and some level of automation. This plan offers features that are useful to customer service personnel, and is designed for smaller-scale businesses; ticketing and live chat are both integrated. The on-demand software’s Starter plans cost $20 per month for the Sales, Marketing, and Service Hubs, though the price differs for the number of users and other features needed.
HubSpot Professional Plans
The other two playing grounds labeled as the Professional plans are catered to the expanding enterprises as these lack some of the features as well as customization options found in the more basic plans. These plans also have more features and options available for the user compared to the Starter plans.
For example, with the Marketing Hub Professional plan, users get such features as marketing automation, A/B testing, custom reporting, and SEO. The Sales Hub Professional plan provides Deals, Stage automation, Sales Analytics & Reporting, and other features. The features that are added to the Service Hub Professional plan are a customer feedback survey, a knowledge base, and several more advanced features as follows.
The Professional tier prices are $800 per month for the Marketing Hub, $500 per month for the Sales Hub, and $400 per month for the Service Hub. These are the basic prices and are subject to change depending on the number of contacts or number of users as the case may be.
HubSpot Enterprise Plans
The Enterprise plans are for big corporations or companies, which need the most functionality, rich customization, and multi-tiered scalability. These plans offer all the features that HubSpot has to offer and are great for companies with challenging marketing, selling, or customer support requirements.
Some of the features available in the Marketing Hub Enterprise plan are revenue attribution reporting, custom events, and partitioning based on the teams or departments. A little extra that can be expected from the Sales Hub Enterprise plan is predictive lead scoring, enhanced team functionality, and, of course, customized reports. The features that are listed in the service feature tab of the Service Hub Enterprise plan include; Advanced service automation, Customer feedback, and Detailed analysis.
For the Enterprise plans, the Pricing of Marketing Hub is $3,600 monthly while the Sales, Service, and Marketing Hubs cost $1,200 each on a monthly basis. These prices can be adjusted based on the number of users or can be customized according to the requirements of the company.
Bundling HubSpot’s Hubs
HubSpot also has packages that allow the user to be able to access multiple hubs at a cheaper price. This is especially important for organizations that require an end-to-end solution that suits marketing, sales, and customer service departments. As of now, it has the highest demand for the “Growth Suite” package which comprises the Marketing Hub, Sales Hub, and Service Hub.
The Growth Suite bundle can be accessed on the Professional and Enterprise tier and represents a considerable saving when compared with the individual hubs. For instance, the Professional Growth Suite is a base package that costs $1,275 per month while the Enterprise Growth Suite costs $4,200 per month. These bundles offered businesses a better means by which they could handle their customers and expand their businesses.
Additional Costs to Consider
I would define that for the most part, HubSpot is crystal clear about its pricing for its main hubs but there are some extra expenses that concern businesses. For instance, they allow more contacts, more users, or some more specific features in order to raise the overall price. Further, ventures might require onboarding services and tools to set up; HubSpot also offers this for some of its tiers of services. These fees can cost as little as $500 as well as go up to $3000 or even higher contingent upon the intricacy of the process.
Conclusion
The software can be easily scaled to a company’s needs and is capable of meeting the needs of startups as well as large-scale enterprises. Regardless of whether you are new to inbound marketing, or are ready to level up into something that fits your growing, inbound marketing operations, HubSpot has something for you. That being said, there is much to consider when it comes to choosing the HubSpot plan that fits your business needs and budget the best since the price can rise steeply depending on the added features and contacts. This article should help to clarify HubSpot’s pricing so that you can make the best decision and help your business thrive.