The world of online casinos took a massive leap forward in 2024. By far, 2024 was the year that social casinos became a household name, with the sheer number of them launching at a phenomenal rate. Because social casinos are available in over 40 states, more online gamblers have access than ever before to the latest and greatest online casinos.
However, with so much greater demand comes the need for social casinos to maintain their edge. That’s where AI and even blockchain are coming onto the scene. As the new social casinos come online, they are finding ways to incorporate AI and blockchain to expand their membership pool.
What Is Blockchain?
When playing at online casinos, you might have heard of or even used payment gateways like Bitcoin, Bitcoin Cash, and Ethereum. However, have you ever stopped and wondered what these technologies are? What they have in common is that they run on blockchain technology. Blockchain stores data, or in this case, transactions, as smart contracts that are decentralized. To be decentralized means that these transactions are stored on several nodes across several servers, making it next to impossible for hackers or unwanted parties to hack and see the contents.
Through a Bitcoin or certified crypto wallet, the one who makes the deposit, in this case, or receives winnings, and the social casino are the only ones who view the contract details. With this tremendous security and anonymity, more online casino players are flocking to social casinos that are now supporting crypto as payments.
The Role of AI in Social Casino Gaming
In many ways, social casinos follow the lead and follow the same formula as real money casinos, with a similar slate of online casino games available. It’s common to find the same top game developers, like Pragmatic Play, Bgaming, and Betsoft, behind many casino games. However, to make them stand out from the competition, more social casinos are relying on AI to take them to the promised land.
1) The Registration Process
To get new members up and running in two minutes or less, social casinos are turning to AI to verify new accounts behind the scenes. That way, new players can focus on filling out a minimal form with next to no personal information to get up and running.
2) Continued Cybersecurity
To operate legally, sweepstakes casinos must commit to maintaining strict cybersecurity measures to safeguard their members’ data and other personal information. To keep their members safe, today’s social casinos use AI for multi-factor authentication, including logging out members frequently from their accounts from inactivity. Expect a PIN sent to your phone or email to verify authenticity.
3) AI Used for the Redemption Process
Unlike real money casinos, social casino members can’t simply cash out. Instead, they have to submit their personal information to qualify for the redeeming sweepstakes coins into gift cards or straight up into cash. Social casinos use AI to verify all the KYC information, including that member’s residential address, social security number, and photo identification, during the redemption process at a faster and more accurate rate.
4) More Personalized Gaming
With blockchain now available at more social casinos to purchase gold coins, AI is leading the charge with more personalized gaming. The studies are clear that personalized gaming and marketing are highly popular among online casino players. With behavioral AI, social casinos can carefully monitor the actual casino games that members prefer to play and how long they play them.
With this data, AI can assist game developers in customizing new and original casino games that are based on previous games that are proven to be winners among the members. Not only that, but AI can produce this surefire and hit new games faster. It’s become a tradition for social casinos to add new games almost weekly to lure members to keep playing with custom gold coin packages, too.
Conclusion
As social casino fever continues to sweep across the USA, more and more people are turning to blockchain and AI to get to the next rewarding level. Because buying gold coins is essential for social casinos, it’s common to find more crypto options, especially for new members, to extend the amazing no-deposit bonuses. To get their members to come back, AI is used more in streamlining and getting new games out faster. And to enhance the social gaming, AI is also used more in the moderation chat to keep everything friendly and rewarding.